What should a brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most efficient thing is to send the consumer an email with a discount for the purpose of the Men's Shorts Basketball Athletic Fitness Running Jogging Quick-Dry New Man Gym Men in the trolley. The second most effective thing is always to send an email without a discount. That raises the question of how flexible do you want to be about your price? How important is it to acquire price integrity and will consumers get trained to let a cart sit until you send them an email supplying a discount? Those are hard questions involving key strategy questions. So often it is alluring to do what you have to do to obtain the next sale but frequently that comes at the expense of future growth....Read Detail
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